eBEREA

Euro-Asian collaboration for new ideas in eBusiness

eBEREA is a joint exchange programme dedicated to advance research and higher education in the fields of electronic business in EU and China.

The programme aims at advocating a prospering eSociety by means of researching electronic business, more specifically business modelling and design; related financial services for consumers and citizens; and the institutional arrangements such as regulation and trust enhancing mechanisms.

Win-win situation for all

In China, the importance of electronic business is continuously increasing. With the rapid development, it is also facing challenges and emergent issues in codes of conduct, financing as well as legislation. Therefore eBusiness researchers in China are keen to exchange knowledge with their colleagues in Europe.

For Europe, the research collaboration with China provides a new opportunity to study eBusiness of high volumes and high growth rates: the largest and busiest eBusiness sites in the world are Chinese. The decisions made by Chinese authorities and economic players are of global importance and crucial to the development of global eBusiness environment.

Our general objective

Our objective in the eBEREA consortium is to build sustainable networks of researchers for the exchange of information between and among Chinese and European Universities for the prosperity of fair eBusiness, eCommerce and eServices for the good of the societies.

To achieve this we at eBEREA

• exchange faculty i.e. teachers and researchers
• exchange and provide facilities for post docs and Ph.D. students for high quality relevant research in joint research projects
• implement exchange programs for Master and Bachelor student on mutual exchange agreements
• network with other universities, companies, authorities, and customer communities.

The research carried out by the programme focuses on business modelling and design, of electronic business and services, and on regulatory issues & trust enhancing mechanisms, with special attention to financial services for consumers and citizens. The research is carried out via cases in Europe and China complemented by empirical market data and statistics.

Ways of working

Actual eBEREA work comes in many forms. Forms of working include post-doctoral exchanges and the exchange of doctoral students, teachers and researchers. This expert exchange facilitates transfer of knowledge and joint research projects comparing the Chinese and European eCommerce situations. The eBEREA research projects also work in close cooperation with large international and national eCommerce companies. Read more about or research (link) and on-going research projects (link).

eBusiness education and its development in the eBEREA universities is also a vital part of everyday work. Education is furthered by means of curriculum-based Internet education and the development of unified educational programs. Read more about our current curriculums (link)!

eBEREA encourages researchers, students and teachers to seize this opportunity for high-quality international education, study and experiences!